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Going on now at Heriz Fine Persian Rugs

Stop in today at our new location 266 Bobby Jones Expressway Suite 11 - Across from Rooms To Go!

  • 04/01/2020 - By proadAccountId-359870 0 Comments
    One Of The Rarest Rugs In The World

    The serapi rug design, originating from the village of Heriz in northwest Iran, has become one of the most sought after designs in modern western furnishings. The design was started in the mid nineteenth century. A popular misconception is that these rugs are from the village of Serapi, when in fact, they are actually from the village of Heriz. The serapi design is typically less busy than the original Heriz rug. Even though these rugs are coarsely woven, they are one of the most valuable and desirable rugs in the world. They age gracefully and are often sought by collectors. The rug above, is one of the rarest serapi rugs in the United States, and is available here in Augusta, GA.  For more information on this rug and others like it, please call Sean at 706.733-8616.

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  • 04/01/2020 - By proadAccountId-359870 0 Comments
    Antique Persian Malayer Circa 1920

    While small, the city of Malayer is important due to its location on the commerce routes and its ability to produce some of the most casual and beautiful rugs in the world. Malayer is located approximately 50 miles to the south-east of the city of Hamadan, Iran. The above rug is so old that it's almost paper thin. This is common for rugs of this type. As the rugs age they lose much of their surface pile, causing them to take on a look much like that of a kilim, making them highly desirable throughout the world. This type of rug is most sought in the southeastern United States. Malayer rugs are normally built on cotton foundations and are examples of true Herati designs. We have a large selection of Malayer rugs here at Heriz Fine Antique Persian Rugs in Augusta, GA. For more information about our selection of Mayaler rugs, give us a call at (706) 733-8616.

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  • 04/01/2020 - By proadAccountId-359870 0 Comments
    Antique Persian Sarouk Rug

    Sarouk rugs have been produced for much of the last century. The early successes of the Sarouk rug are largely owed to the American market. From the 1910s to 1950s, the “American Sarouk” also known as the “Painted Sarouk” was produced.

    American customers had an affinity for the Sarouk’s curvilinear and floral designs. What they did not appreciate, however, was the color, so for much of the 1920s, 1930s and 1940s, rugs exported from Iran would get a dye job to a desirable, deep, raspberry-red color, once they made it to the States.

    Of these cities, Sultanabad and surrounding towns and villages such as Sarouk, Farahan, Lilian were the most famous in the US. After establishing the offices and branches of foreign companies, the designs were created based on the customers tastes and demand and a new types or Persian rugs were produces. The kind of rugs today called Ziegler, or Sultanabad, were produced from early years of the 20th century with the designs and color combination that Americans liked. There are many of them which are called the American Sarouk. Their colors look kind of dark or dirty pink. They have overall designs with no medallion or a very small floral medallion.

    Sarouk rugs continue to be produced today, using the same methods as during early production – with the exception of the post-production dye job. Known for their exceptional quality and ability to withstand decades of wear, Sarouks continue to be a best seller of the Persian rugs. They are made with a high quality, tough wool using a Persian knot. A tell tale sign of a Sarouk is usually its blue weft threads, salmon or tomato-red color mixed with ivory and blues, and a very traditional, floral style. The finest of the modern Sarouk rugs comes from the small town of Ghiassabad.


    This "American Sarouk" rug pictured above is a perfect example of the Sarouk craftsmanship combined with styles and patterns desired by many westerners. It's a 12'x20' handmade rug circa 1920 in mint condition and is available at Heriz Rugs.  

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266 Bobby Jones Exp.
Augusta, GA 30907
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